Seminars for marketing support of the MSMEs in the project MOST
11/22/2021
On November 16, 17 and 18 seminars for marketing support of the MSMEs were held for Tajik tourism companies. An expert from “Lauku ceļotājs” Juris Smaļinskis participated in them. Due to ongoing COVID-19 pandemic and travel restrictions he participated online via Zoom platform. The aim of seminars was to provide to the tourism MSMEs necessary knowledge and information about the methods that they could apply in order to promote their sustainable business and as a result to reach the special market’s segment of eco-travelers.
The EU-funded SWITCH-Asia Programme MOST project aims at promoting a new and well-structured model for sustainable tourism in Uzbekistan, Tajikistan and Kazakhstan that can contribute to preserving and strengthening local culture, heritage and traditions, while also protecting the natural environment.