Seminars for marketing support of the MSMEs in Kazakhstan
12/09/2021
On December 2, 3 and 4 seminars for marketing support of the MSMEs were held for tourism companies in Kazakhstan. The seminars took place in Nur-Sultan, the capital city of the country. An expert from Latvian country tourism association "Lauku ceļotājs", Juris Smaļinskis, participated in them. The aim of the seminars was to share knowledge about sustainable tourism and environmentally friendly management. Also, Juris talked about marketing and communication with clients.
Juris also had the honor of visiting the Latvian Embassy in Kazakhstan and meeting with the Latvian Ambassador in Kazahkstan Irina Mangule.
The EU-funded SWITCH-Asia Programme MOST project aims at promoting a new and well-structured model for sustainable tourism in Uzbekistan, Tajikistan and Kazakhstan that can contribute to preserving and strengthening local culture, heritage and traditions, while also protecting the natural environment.