Seminars for marketing support of the MSMEs in Uzbekistan
20.12.2021
From December 10 to 16 seminars for tourism companies were held in Bukhara, Uzbekistan. An expert from Latvian country tourism association "Lauku ceļotājs", Juris Smaļinkis, participated in them to share his knowledge about sustainable tourism and marketing. All the participants were divided in two groups. During the seminars they learned how to:
- analyze the current position of their business
- get tools to analyze tourism needs in the region
- explore marketing strategies to promote their business in the sustainable tourism market
- profitably represent and promote their business on the Internet.
The seminar participants also visited several places in Uzbekistan that have the potential to become tourist attractions.
Juris also gave an interview to the local media about the project and the seminars.
The EU-funded SWITCH-Asia Programme MOST project aims at promoting a new and well-structured model for sustainable tourism in Uzbekistan, Tajikistan and Kazakhstan that can contribute to preserving and strengthening local culture, heritage and traditions, while also protecting the natural environment.