Baltic Nature Tourism Seminar – October 31 / summary

The online seminar began with an address by representatives of the Baltic Nature Tourism Project, providing an overview of project activities, including the latest statistics and updates on the project’s impact and growth. Following this, Andy Fairburn and Paul Wagner from the Nordic Tourism Collective shared valuable insights into the UK market. They highlighted new tourism trends and the needs of UK travelers, emphasizing opportunities for the Baltic region, especially Latvia and Estonia, to attract greater interest from this market. The seminar concluded with a session led by Santa Feodorova from Baltic Travel Group and Valdis Čeics from Baltic Nature Travel, focused on creating engaging tourism offerings. Their discussion explored strategies for developing attractive and in-demand travel packages that best promote the export of nature tourism products.

This activity is part of the project “Baltic Nature Tourism – Exporting Baltic Nature Tourism to UK (CB0100030),” implemented with the support of the European Union and the Central Baltic Programme of the European Regional Development Fund, within the 2021–2027 framework.

Presentation >>> (Andy Fairburn, Paul Wagner)

Presentation >>> (Anna Saknikova, Baltic Nature Tourism)

Seminar recording