Latvian Country Tourism Association "Lauku ceļotājs" has developed a brochure "Tasty Cheese Tour" (Gardā siera ceļš). The title "Sierzinis" is awarded to farms and manufacturing facilities that prove mastery in cheese making, can talk about the process with visitors, and offer samples for tasting or buying. The title is also awarded to rural saloons, restaurants and other venues that offer locally made cheeses on their menus.